WE AUTOMATE INSIGHTS TO SUPPORT THE CREATION AND DELIVERY OF INNOVATIVE PRODUCTS, SERVICES, COMMUNICATIONS AND EXPERIENCES FOR OUR CUSTOMERS' CUSTOMERS.
SOME SERVICES WE DELIVER
TEST & LEARN PROCESS
SOME CASE STUDIES FROM CLIENTS WORK
Building Zipcar 2.0
Growing The Economist
Expanding LogMeIn's Solutions
HERE ARE SOME MORE OF OUR PARTNERS
(we apologize if we left anyone off, we still love you!)
- 15+ Fortune 100 companies
- 30+ Fortune 500 companies
- 50+ new ventures
- 100+ SME’s and mid-sized companies
- 3 Government agencies
- …across 5 continents!
SOME OF OUR STATS
MEET THE TEAM
HEAD OF INNOVATION
Whether in technology, consumer services or healthcare, I thrive in entrepreneurial, collaborative environments focused on tackling enormous challenges. I have designed online platforms to scale social innovation; built mobile services that empower individuals to make smarter health decisions; and helped Fortune 500 companies transform new products and services.
I have 15 years of experience in business design, management, human-centered research, and strategic planning, which has led to my distinct focus on distilling customer insights to use as the foundation of business strategy.
Ultimately, i’m driven by a passion for delivering experiences and shaping solutions to improve people’s lives.
HEAD OF INSIGHTI come from an engineering background by way of a liberal arts degree. I have the benefit of loving the structure of engineering, while being passionate about the creativity that comes from non-linear thinking. This intersection has led me to be constantly looking to improve products, services, solutions and experiences with the use of technology.
It is important to me, and what I know helps make products, services, solutions and experiences truly valuable, that we truly address challenges and needs that exist and are meaningful with our value propositions. Without this alignment, our value propositions (products, services, solutions, experiences and communications) are doomed to fail.
To ensure a strong “marriage” between innovation and customer needs, I have spent my career utilizing and innovating customer insights tools and techniques to better understand needs and to create more robust, foundation insights.
HEAD OF DEVELOPMENTI have worked in the design, internet, advertising and marketing fields since the early ’90s. Not only have I “grown up” with the internet from it’s very beginning, but I have continued to have a passion for the life changing impact the internet continues to bring.
My specialties are in web design and development, but this came out of a passion for developing print and direct mail creative for “offline” campaigns. I now focus on multi-channel marketing, experiences and value propositions, recognizing that the “how, when, where and for what” of customer interactions with companies is increasingly multi-channel, and multi-purpose. Linear thinking around how customers want to interact is dead.
My passion lies in removing pain points in the interactions, and innovating experiences to meet needs in new and compelling ways.
Our solutions start and end with customer insights, from:
- data analytics to extract learnings from our clients’ data
- utilizing the depth of insight gained from qualitative research techniques
- robust validation of hypotheses via quantitative research methodologies
- continuous improvement and on-going innovation delivered through test-and-learn embedded processes
We believe that great products, solutions, communications and experiences are achieved only via infusing customer insights throughout – otherwise it is simply high risk guesswork.
GET IN TOUCH
36 HARPER CIRCLE
MARLBOROUGH, MA 01752
UNITED STATES OF AMERICA
©Sibilance, Inc. 2018